Job Specification

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Manage and optimize content across all digital platforms (website, blog, social media, email).
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Conduct keyword research and web statistics reporting.
• Design, build, and maintain social media presence across platforms like Google, Facebook, Instagram, LinkedIn, Tiktok, Twitter/X, Youtube
• Stay up to date with the latest digital marketing trends, tools, and technologies.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identify conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.