In-depth experience with website analytics tools (e.g, Google Analytics, NetInsite, Omniture,
WebTrends)
Working knowledge of HTML, CSS, and JavaScript development and constraints Up-to-date with latest trends and best practices in SEO and SEM
Google AdWords and Google Analytics certification (added advantage)
Job Description:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns Research and implement search engine optimization recommendations
Work with development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Increase quality and quantity of traffic to website through organic search engine results Developing, implementing, and optimizing SEO strategies and initiatives for all websites of the company