Responsibilities

• Plan and execute digital marketing strategies to increase brand visibility, website traffic, leads, and conversions.
• Manage and optimize SEO, AEO, and GEO/AI Search to improve visibility across Google and AI-powered search platforms.
• Create, manage, and optimize content and social media campaigns across relevant digital platforms.
• Plan, run, and optimize Google Ads, Meta Ads, and other paid marketing campaigns with a strong focus on performance and ROI.
• Use AI tools and marketing automation for research, content creation, campaign optimization, lead generation, and workflow efficiency.
• Conduct keyword, competitor, audience, and market research to identify new growth opportunities.
• Track and analyze campaign and website performance using Google Analytics, Search Console, and other marketing tools.
• Improve campaign and website results through CRO, A/B testing, and data-driven optimization.
• Prepare regular performance reports, identify key insights, and recommend actions for continuous improvement.
• Stay updated with the latest developments in AI, search, social media, advertising, and digital marketing technologies.