Job Summary

We are looking for a dynamic Marketing Executive to join our team. In this role, you will be responsible for planning and executing marketing campaigns to promote our software products and services. You will work closely with the sales team to generate leads, increase brand awareness, and contribute to our business growth across domestic and international markets.
 

Key Responsibilities

• Develop and execute marketing strategies to promote software products and services.
• Generate qualified leads and support the sales team in achieving targets.
• Conduct market research to identify customer needs, trends, and competitor activities.
• Manage company social media platforms and online presence.
• Coordinate with product development and sales teams for go-to-market strategies.
• Track, analyze, and report on campaign performance and ROI.
• Participate in exhibitions, webinars, product launches, and other promotional events.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, IT, or a related field.
• 1–3 years of marketing experience (software/IT industry preferred).
• Strong understanding of digital marketing tools and platforms.
• Excellent communication, presentation, and interpersonal skills.
• Analytical skills with the ability to prepare marketing reports.
• Creative thinking and problem-solving abilities.
• Proficiency in MS Office, CRM tools, and marketing automation platforms.

Preferred Skills (Optional)

• Knowledge of SaaS products and B2B marketing.
• Content writing or basic graphic design skills.
• Understanding of software sales cycles and customer journeys.