Responsibilities :

• Meeting with Project Manager/Client Service Executive/Account Executives to discuss the client's requirements and core messages.
• Develop optimization strategies that increase the company's search engine results rankings.
• Research SEO keywords to use throughout the company's website and marketing materials.
• Monitor daily performance metrics to understand SEO strategy performance.
• Efficiently communicate with other marketing professionals to align goals.
• Collaborate with others within the marketing department to manage SEO strategy.
• Optimize copy and landing pages for search engine marketing constantly check search terms, rankings and analytics to monitor performance of client websites and make. recommendations for improvement.
• Monitor thee algorithms set by the search engine to keep up to date with changes.
• Develop and integrate content marketing strategy.
• Work with marketing teams to drive SEO in content creation and content planning and Content framework.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Develop optimization strategies that increase the company’s search engine result rankings.
• Efficiently communicate with other marketing professionals to align goals.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements :

• 1+ years of experience in successfully developing and executing SEO campaigns Understanding of search engine algorithms and ranking methods.
• Experience with SEO industry programs, such as Google Analytics, Bing Webmaster, Adobe Analytics.
• Knowledge of keyword research and data mining tools.
• Able to complete competitive analysis of other companies within the industry.
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analysing high volumes of data on a daily basis.
• Familiarity with WordPress or other content management systems.
• Experience with other aspects of marketing, such as customer growth and promotion.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Knowledge of ranking factors and search engine algorithms.
• A good understanding of the wider marketing context.
• Some experience and knowledge of web hosting.