Job Specification

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Information Technology, or a related field, and/ 2+ years of hands-on experience in social media marketing.
• Good working knowledge of major social media platforms like: Facebook, Instagram, LinkedIn, YouTube, TikTok, and Twitter/X and how they are used for business and brand promotion.
• Practical experience with content creation, social media advertising, analytics, and managing campaigns across platforms.
• Understanding of design tools such as Canva and familiarity with AI-assisted content creation.

 
Job Description

• Plan and deliver the complete Social Media Marketing course (15 days) covering platform strategy, visual design, content creation, advertising, community management, and analytics in both physical and online live classes.
• Teach students how to set up and manage Business Suites, optimize social media profiles, and build a consistent brand presence across multiple platforms.
• Guide students in creating engaging content, including graphics, videos, and marketing materials using Canva and AI tools, covering design basics such as color theory, typography, and brand consistency.
• Teach content planning skills, including managing a content calendar, writing effective social media copy, and building a strong hashtag strategy.
• Train students on running paid social media ad campaigns, covering campaign creation, ad copy/design management, audience targeting, budget management, A/B testing, and lead tracking.
• Educate students on using platform analytics and third-party tools to measure campaign performance, track ROI, and improve results.
• Strong communication and presentation skills with the ability to teach both technical and creative concepts to students of all backgrounds.
• Priority will be given to candidates who have real working experience in social media marketing alongside teaching experience.