Job Specifications:

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsite, Omniture,
• WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints Up-to-date with latest trends and best practices in SEO and SEM
• Google AdWords and Google Analytics certification (added advantage)

Job Description:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns Research and implement search engine optimization recommendations
• Work with development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Increase quality and quantity of traffic to website through organic search engine results Developing, implementing, and optimizing SEO strategies and initiatives for all websites of the company