Digital Marketing 360° Training

As the saying goes, "Content is king". However, to create content that gets noticed, it has to rank well on search engines. The SEO module will teach you how to improve your website's ranking using the latest search engine algorithm updates.
Search Engine Optimization is a long-term process. But, it is well worth the investment if you want to rank higher on search engines. You can easily create a site and have it ranked first on a search engine, but what good is that if people can’t find it? Once your site is properly optimized, you will notice a difference in the amount of traffic you receive.
With all the tools and techniques at our disposal, it can be a daunting task to become a search engine optimizer, but SEO training from the expert makes the process much simpler.

Training Topics:

• Search Engine Optimization Principles
• Understanding of Search Engine Algorithms

On Page Optimization:

• Web design/development best practices
• Keyword Research
• Understanding of HTML tags
• Keyword Implementation
• Content/Copy writing best practices
• Blogging Best Practices
• Basics of Structured Data
• Understanding of Google Tools

Off Page Optimization:

• Link building methodologies
• Content Marketing

Outcome: You'll be able to understand how to make your website search engine friendly, highly accessible, search engine errors free & get top rankings.

Design plays a critical role in the success of your digital marketing campaigns. You need to understand the basics of design to know what works and what doesn't. In this course, you will learn the essentials of design, and you will gain a basic understanding of how to apply these elements to create effective campaigns. You will also learn the basics of ad design and learn the importance of a good ad strategy.

When it comes to designing a digital marketing strategy, the key point here is that it's not just about good visuals. It also needs to be aligned with the overall business objectives. For example, a company's objective may be to sell more products and attract more customers. In order to achieve this, it must be able to capture the attention of the audience. Design plays an important role in this as well. Hence, it is important to keep your brand consistent, your visual elements are all aligned to the overall theme of your brand, and your marketing messages are conveyed using effective visuals.
 

Content marketing has taken the marketing industry by storm. It has proven to be more effective than traditional marketing channels like print, radio, TV and even social media. However, like any other marketing tool, content marketing requires careful planning and execution. A good content marketing strategy will help your brand stand out in the crowd.

Content marketing has proven to be effective in driving traffic to your website and increasing sales. But, it’s only effective if you know how to do it correctly. In this training course, you will learn how to create quality content and how to use it effectively for your business.
So, what can you expect after completing this course? Apart from gaining a better understanding of content marketing, you will also receive a complete training session that will help you execute it efficiently. You will be able to generate more leads, drive more sales, and earn higher profits.
 

Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the courses will teach you how to carry out SEM activities via the Google Ads platform. Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. 

In this module you will learn all the Google Ads features to increase the traffic to your website. We will also cover the basics of writing ads for search engine optimization and we will go through some useful tools like the Google Keyword Planner, to help you understand the concept of keyword research. Lastly, you will learn how to write compelling ad copy, URL, ad description, and CTA.
 

Media planning and buying is the process of buying media to reach a target audience. It involves several factors such as audience segmentation, targeting, budgeting, and buying. Media buying involves selecting media channels and optimizing them by calculating their cost-per-install, cost-per-acquisition, and other metrics.

Media planning and buying is a very important aspect of digital marketing and advertising. This module helps you learn the different types of media buying strategies available to you. These strategies include platform based media buying, CPC (cost-per-click) bidding, CPO (cost-per-order), CPA (cost-per-acquisition), and others. Learn about each of these strategies so that you can create an effective media buying strategy for your company.
 

As with any other business, you need to identify your target audience and then focus on creating content that caters to their needs. Social media marketing will help you do this. It's a great way to reach out to people who are interested in what you're doing, but not yet ready to buy from you.
With the help of SMM, you can gain the attention of more people through your business. The main reason why most companies fail to grow is because they do not know how to effectively market their brand online.

Through this course, you will learn the methods and processes to increase your business's exposure and awareness. We will also go over the different platforms and what they entail so you know how to choose the right platform for your business. In addition to this, you will learn how to properly optimize your campaigns and get the most out of them.
 

Email Marketing can be used for lead generation, sales promotion, customer retention, event registration, online marketing, etc. If you are looking to generate more leads or convert more prospects into customers then email marketing can be a powerful tool.

This course will help you create high-quality emails that convert visitors into leads and customers. You will also learn how to create your own marketing automation system using email marketing applications. In the end, you will be able to design and send engaging emails that will convert visitors into leads and customers.
 

Mobile has become an integral part of our lives today making mobile marketing a viable option for businesses because almost everyone has a smartphone.  

Mobile marketing is an essential part of any marketing strategy. In this course, we will take a look at mobile marketing and its various aspects including app promotion, app installation, app analytics, and app store optimization. By the end of the course, you will be able to promote your app on multiple channels and increase engagement and retention of your app. You will also be able to conduct detailed analysis of your app’s performance and identify areas where you can improve.
 

Web Analytics is a powerful tool for marketers. It allows you to see how your site is performing and where it’s not performing well. You can see if your site is performing well and where your visitors are leaving or returning to. With this knowledge, you can make changes to your site and see how it affects your bottom line.  

As part of the Analytics module, you will learn how to track a website visitor’s behavior through Analytics tools. You will learn how to decode a website’s audience, behavior, and acquisition reports to figure out which pages, links, and advertisements are working. You will also learn how to optimize a website’s content to fit the needs of its target audience.
 

There are many challenges that come along with running a successful e-commerce business. E-commerce requires skills in business management, marketing, web development, and design. 

E-Commerce Management is the act of managing an e-commerce store and its activities to ensure a positive customer buying experience. You learn about the essentials of e-commerce business including topics like e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to an online marketplace, and business processes. 

In this module, you will discover the basics of e-commerce management, and you will also learn how to set up your own e-commerce website. To make your website successful, you need to provide a great shopping experience to your customers. 
 

ORM has become a necessity in our day and age. For those who are not aware, ORM is the process of monitoring, managing and removing any negative information about your brand, company or person that appears online. While there are several ways to implement online reputation management, it is very easy to manage negative information that is already available. 

By the end of this module, with the help of proper ORM, you will be able to manage your online presence. With the right tools and techniques, you can manage the public conversation about your brand.
 

A website or a blog is great, but without income streams, it will never be successful. By monetizing a website or a blog, you can start earning money right away. You can also build long term passive income streams by adding affiliate programs, offering digital products, and selling your own eBooks, articles, and other content on your site.

This module teaches you how to monetize your blog or website. You will learn how to add Google Adsense ads to your blog posts and how to create YouTube ads and other products for your website. Additionally, we'll walk you through the basics of affiliate marketing. We'll discuss what affiliate marketing is, how affiliate marketing works, and how you can use affiliate marketing to grow your website.
 

Conversion rate optimization is a complex process and can be extremely difficult to optimize a website. It’s a very high-level process and you must know your target audience and their motivations before making decisions about what you should optimize. You need to learn the technicalities of tools to help you determine what people want to accomplish on your site. By the end of this module, you will be able to implement a strategy to ensure people accomplish this goal.
 

Client strategy and reporting is one of the most important parts of marketing because it allows you to identify your client’s needs, strengths, weaknesses and objectives. It is also one of the most overlooked modules in digital marketing classes.

A service strategy is the roadmap for your client’s website. You will learn how to conduct complete market research for a client; studying a complete competitive analysis. By doing so, you will be able to create a strategy that is based on the client’s needs.