Digital Marketing 360° Training

• Explanation of the importance of advanced SEO
• Overview of the key concepts and strategies covered in the training

• Understanding website architecture and technical optimization
• Dealing with canonicalization issues
• Handling crawl errors and redirects
• Optimizing site speed and performance
• Mobile optimization

• Keyword research and analysis
• Keyword Implementation Techniques
• Crafting Meta titles and descriptions
• Creating optimized content
• Image optimization
• Using structured data and schema markup
• Internal linking strategies

• Understanding the role of backlinks
• Conducting link audits
• Building high-quality backlinks
• Local SEO

• Using Google Analytics to track and analyze website performance
• Setting up goals and tracking conversions
• Measuring and analyzing SEO performance

• Understanding the latest algorithm updates
• Preparing for future algorithm changes
• Anticipating and adapting to upcoming trends

• Introduction to advanced SEO tools and resources
• Evaluating and selecting the right tools for specific needs
• Tips and tricks for using tools effectively

• Real-world examples of successful SEO campaigns
• Analysis of the strategies used in these campaigns
• Learning from successes and failures

• Introduction to visual graphics design
• Principals of Visual Design
• Elements of visual design
• Tools and software
• Creating visual content for digital marketing
• Measuring the effectiveness of visual content
• Best practices and trends

• Explanation of content marketing
• Importance of content marketing strategy for a digital marketing course

• Types of content (blog posts, videos, webinars, infographics, etc.)
• Topics that appeal to the target audience
•  How to develop content that provides value to the audience

• How to create quality content
• Establish a content calendar
• Understand SEO and incorporate into content

• Introduction to Digital Advertising
• Types of Digital Advertising
• Introduction to SEM
• Keyword Research and Analysis
• AdWords Account Structure
• Ad Creation and Optimization
• Ad Campaign Management and Optimization
• Retargeting and Remarketing
• Conversion Tracking
• Performance Reporting
• Programmatic Advertisement
• Native Advertising

• Overview of social media marketing and its importance
• Understanding the different types of social media platforms and their unique features
• Developing a social media marketing strategy

• Overview of setting up and optimizing social media accounts
• Creating and optimizing profiles on various social media platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, etc.)
• Understanding the role of profile images, header images, and bio information

• Overview of content creation and management for social media
• Developing a content calendar and posting schedule
• Creating engaging and shareable content (e.g. text posts, images, videos, live videos, etc.)
• Using social media management tools (e.g. Hootsuite, Buffer, etc.) to streamline content creation and management

• Overview of measuring and optimizing social media performance
• Understanding key performance metrics (e.g. reach, engagement, followers)
• Using analytics tools to track and measure performance
• Optimizing social media accounts and campaigns for better performance

• Overview of paid social media advertising
• Understanding the different types of paid social media ads (e.g. sponsored posts, display ads, video ads, etc.)
• Setting up and managing paid social media advertising campaigns (e.g. Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.)
• Measuring and optimizing the performance of paid social media advertising campaigns

• Overview of integrating social media with other marketing channels (e.g. email marketing, content marketing, etc.)
• Setting up and using cross-promotion strategies
• Using social media to drive traffic and conversions to other marketing channels

Email marketing is a powerful digital marketing strategy that involves sending commercial messages, typically to a group of people, using email. It's a cost-effective and efficient way to reach a large audience, promote products or services, and build customer relationships. Here is an outline for a digital marketing course on email marketing:

• Definition and Benefits of Email Marketing
• Email Marketing Strategies and Tactics
• Email Marketing Metrics and KPIs

• Creating an Opt-In Form
• List Segmentation and Personalization
• Managing Subscribers and Unsubscribers

• Email Design and Copywriting
• Email Subject Lines and Preheaders
• Call-to-Actions and Landing Pages

• Setting up Autoresponders
• Creating Drip Campaigns
• Triggered and Behavioral Emails

• Email Authentication and Sender Reputation
• Spam Filters and Blacklists
• CAN-SPAM and GDPR Compliance 

• Email Service Providers (ESPs)
• CRM and Marketing Automation Platforms
• Email Testing and Analytics Tools

• Industry Benchmarks and Trends
• A/B Testing and Optimization
• Successful Email Marketing Examples

• Definition of Web Analytics
• Importance of Web Analytics in Digital Marketing
•  Key Metrics in Web Analytics

• Choosing a Web Analytics Platform
• Setting up Google Analytics
• Installing Tracking Code on a Website

• Traffic Sources
• Referral Traffic
• Organic Traffic
• Paid Traffic

• Bounce Rate
• Time on Site
• Pageviews
• Clickthrough Rate (CTR)
• Conversion Rate

• UTM Tracking
• Setting up Campaign Tracking
• Analyzing Campaign Performance

• Setting up Social Media Tracking
• Measuring Engagement Metrics
• Tracking Social Media Conversions

• Tracking Transactions
•  Analyzing Revenue and ROI
•  Measuring Cart Abandonment

• Creating Custom Reports
• Creating Dashboards
• Data Visualization Tools

• Setting Goals and Objectives
• Testing and Optimization

• Overview of monetization strategies
• Importance of monetization for online businesses
• Advantages and disadvantages of various monetization methods

• Introduction to Adsense
• Setting up an Adsense account
• Creating and placing Adsense ads
• Optimizing Adsense revenue
• Troubleshooting common issues

• Introduction to affiliate marketing
• Finding and joining affiliate programs
• Creating affiliate links and banners
• Promoting affiliate products
• Tracking affiliate performance and revenue

• Introduction to digital products
• Types of digital products
• Creating and selling digital products
• Pricing and packaging digital products
• Promoting digital products