AI INTEGRATED COURSE

Digital Marketing 360° Training

Digital Marketing 360°

Course Overview
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Broadway Infosys offers fully career-oriented Digital Marketing Training in Nepal to help students and professionals acquire skills in SEO (Search Engine Optimization), search engine marketing (SEM), influencer marketing, content marketing, content automation, e-commerce marketing, data-driven marketing, social media marketing, e-books and so on.

Digital marketing courses have become a very popular choice among students and professionals seeking rewarding Digital Marketing Training in Nepal. The course develops learner skills to confront the real world of the digital marketing scenario with proper strategy and techniques. This approach is taken in order to deliver highly skilled professionals, who could draw the borderline between traditional marketing and digital marketing trend.

As a matter of fact, unaware students and professionals can perceive the most convenient ways of business development. Thus, Broadway Infosys aims to root the online marketing courses for the sake of sustainable development as well as producing global competitors in the area of marketing.

Skills you’ll learn

Digital Marketing : Application and Scope, Marketing Challenges, AI Integration
Organic Growth : SEO, Growth Hacking, and Data
Social Influence : Social Media Marketing, Meta Ads & Funneling
Data Analytics : Analytics, Heat Maps & Conversion Optimization

Benefits of Digital Marketing 360°

Digital Marketing Training helps to expand your marketing skills portfolio in the following ways:

  • Understand how to establish a robust online presence for any business using digital marketing.
  • Become acquainted with widely used online marketing tools.
  • Offers in-depth insight into SEO, SEM, and SMM.
  • Learn to create a responsive website and cultivate a strong brand identity for any business.
  • Learn to supervise the business development, finance, supply chain, production, and sales using online marketing tools.
  • Skills to perform website audits, editing, content writing, graphic design, and building links.
  • Provides sufficient job and career opportunities.

Benefits of Digital Marketing 360° at Broadway Infosys

  • Training from certified digital marketers with proven success in Nepal and abroad.
  • Master SEO, SEM, SMM, content strategy, email marketing, and more in one complete program.
  • Explore how AI tools can automate, analyze, and optimize digital marketing efforts for better results.
  • Choose from weekday, weekend, or online classes to fit your schedule, whether you're a student or a working professional.
  • Receive a recognized certification and personalized guidance on job placements, freelancing, or launching your digital marketing agency.

Students who got hired learning this course

Hear from graduates who have completed our courses.

view more success stories
Successful student from Broadway Infosys Mr. ⁨Rahul Wasti
Mr. ⁨Rahul Wasti

SEO Specialist

Nest Nepal

College/Faculty
International Institute of Management and Science (IIMS) / BCA
Successful student from Broadway Infosys Mr. ⁨Aayush Koju
Mr. ⁨Aayush Koju

Digital Marketer

Book and Fly Tours

College/Faculty
Islington College / Bsc. Hons
Successful student from Broadway Infosys Mr. ⁨Rohan Rajbahak
Mr. ⁨Rohan Rajbahak

Social Media and Outreach Handler

OLE Nepal

College/Faculty
International School of Management and Technology (ISMT) / BIT
Successful student from Broadway Infosys Mr. ⁨Raju Pulami Magar
Mr. ⁨Raju Pulami Magar

SEO Specialist

Maple Leap Groups Pvt. Ltd.

College/Faculty
Herald College Kathmandu / Management

Our graduates are hired by 350+ companies in Nepal

Time for you to be the next hire. With our advanced and industry relevant courses, you are on the right stage to start your dream career.
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Lesson 1: Introduction to Digital Marketing

  • Historical evolution of digital marketing
  • Current digital marketing landscape
  • Types of digital marketing channels
  • Integration of traditional and digital marketing

  • Role in B2B and B2C sectors
  • Industry-specific case studies
  • Career opportunities in digital marketing
  • Global market trends and forecasts

  • Privacy concerns and regulations (GDPR, CCPA)
  • Market saturation and competition
  • Technology adoption and adaptation
  • Budget allocation and ROI justification

  • Overview of AI applications
  • Machine learning in marketing
  • Predictive analytics and automation
  • Ethical considerations in AI marketing

  • Domain name selection strategies for Digital Marketing
  • TLD considerations and brand protection

  • Hosting types and selection criteria
  • Security certificates and protocols

  • CMS platforms comparison
  • WordPress ecosystem deep dive
  • Basic coding concepts for marketers
  • Website architecture planning

  • UX principles and best practices
  • Information architecture
  • Navigation design
  • Content hierarchy

  • Mobile-first design principles
  • Performance optimization
  • Cross-browser compatibility
  • Loading speed optimization

  • Key plugins tools for marketing implementation
  • AI tools implementation (Elementor AI, WordLift etc)

  • Introduction to SEO
  • Search engine functioning
  • Ranking factors
  • Algorithm updates
  • Voice search optimization

  • Keyword research tools
  • Search intent analysis
  • Competitor keyword analysis
  • Long-tail keyword opportunities

  • Site architecture
  • XML sitemaps
  • Robots.txt
  • Structured Data implementation
  • Core Web Vitals optimization

  • Keyword Implementation
  • Content optimization
  • Internal linking strategy

  • Link building strategies
  • Digital PR
  • Social signals

  • SEMRush AI features
  • Frase AI implementation
  • ChatGPT for SEO
  • AI content optimization
  • Generative Engine Optimization (GEO)

  • Content audit and planning
  • Content calendar creation
  • Audience persona development
  • Content gap analysis

  • Writing for digital platforms
  • Content formats and types
  • Storytelling techniques
  • Content repurposing

  • Video strategy development
  • Production basics
  • Platform-specific optimization
  • Video SEO

  • AI writing tools
  • Content optimization tools
  • Automated content creation
  • Quality control and editing

  • Color theory
  • Typography
  • Layout principles
  • Brand consistency

  • Interface navigation
  • Template customization
  • Brand kit setup
  • Design system creation

  • Social media graphics
  • Marketing collateral
  • Video content

  • AI image generation
  • Design automation

  • Platform selection
  • Business Suite Management
  • Account optimization
  • Content strategy per platform
  • Posting schedules

  • Social Media Marketing Content Calendar Management
  • Platform-specific content
  • Visual content creation
  • Copywriting for social
  • Hashtag strategy

  • Engagement Strategies
  • Influencer collaboration
  • Ad format selection
  • Targeting Strategies
  • Lead/Conversion Tracking Approaches
  • Budget management
  • A/B testing

  • Platform analytics
  • Third-party tools
  • ROI measurement
  • Performance optimization

  • List building techniques
  • Segmentation strategies
  • Personalization tactics
  • Campaign planning

  • Email design principles
  • Copywriting for email
  • Subject line optimization
  • CTA optimization

  • ESP selection
  • Automation workflows
  • A/B testing
  • Deliverability optimization

  • Predictive analytics
  • Automated personalization
  • Send time optimization
  • Content recommendations

  • Account structure
  • Campaign types
  • Objectives & Funnels
  • Targeting options
  • Budget planning

  • Keyword match types
  • Bid strategies
  • Quality Score optimization
  • Negative keywords

  • Ad formats
  • Ad copy best practices
  • Extensions
  • Landing page optimization

  • Performance monitoring
  • Budget optimization
  • A/B testing
  • Reporting

  • Smart bidding
  • Automated rules
  • AI-powered optimization
  • Performance prediction

  • Google Analytics implementation
  • Goal configuration
  • Event tracking
  • E-commerce tracking

  • Traffic analysis
  • Behavior analysis
  • Conversion analysis
  • Custom reports

  • Cross-channel attribution
  • Customer journey mapping
  • Predictive analytics
  • AI-powered insights

  • Dashboard creation
  • KPI tracking
  • Automated reporting
  • Data visualization

  • Direct monetization
  • Indirect monetization
  • Hybrid models
  • Revenue optimization

  • Program selection
  • Content strategy
  • Compliance and disclosure
  • Performance tracking

  • Account setup
  • Ad placement
  • Performance optimization
  • Revenue maximization

  • Platform selection
  • Product strategy
  • Pricing optimization
  • Marketing automation
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Upcoming Classes (6)
11 Aug 2025
17 Aug 2025
20 Aug 2025
25 Aug 2025
26 Aug 2025
31 Aug 2025