Digital Marketing 360° Training

Complete Digital Marketing Training

Duration: 3 Months
Career: Digital Marketing Manager
Master Your Skills
Become a Professional
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Description

Broadway Infosys offers fully career-oriented Digital Marketing Training in Nepal to help students and professionals acquire skills in SEO (Search Engine Optimization), search engine marketing (SEM), influencer marketing, content marketing, content automation, e-commerce marketing, data-driven marketing, social media marketing, e-books and so on.

Digital marketing courses have become a very popular choice among students and professionals seeking rewarding Digital Marketing Training in Nepal. The course develops learner skills to confront the real world of the digital marketing scenario with proper strategy and techniques. This approach is taken in order to deliver highly skilled professionals, who could draw the borderline between traditional marketing and digital marketing trend. As a matter of fact, unaware students and professionals can perceive the most convenient ways of business development. Thus, Broadway Infosys aims to root the online marketing courses for the sake of sustainable development as well as producing global competitors in the area of marketing.

 

Benefits

Benefits of Digital Marketing Training

Digital Marketing Training helps to expand your marketing skills portfolio in the following ways:

  • Learn to ensure a strong online presence for any business through digital marketing
  • Gain familiarity with popular online marketing tools
  • Provides comprehensive knowledge about Search Engine Optimization (SEO), SEM, SMM
  • Learn to design a responsive website and have a strong brand presence for any business
  • Learn to supervise the business development, finance, supply chain, production and sales using online marketing tools
  • Skills to perform Website audits, editing, content writing, graphic design and building links
  • Provides sufficient job and career opportunities

Digital Marketing 360° Training - Outlines
    SEO
  • Introduction

    • Explanation of the importance of advanced SEO
    • Overview of the key concepts and strategies covered in the training
  • Technical SEO

    • Understanding website architecture and technical optimization
    • Dealing with canonicalization issues
    • Handling crawl errors and redirects
    • Optimizing site speed and performance
    • Mobile optimization
  • On-Page Optimization

    • Keyword research and analysis
    • Keyword Implementation Techniques
    • Crafting Meta titles and descriptions
    • Creating optimized content
    • Image optimization
    • Using structured data and schema markup
    • Internal linking strategies
  • Off-Page Optimization

    • Understanding the role of backlinks
    • Conducting link audits
    • Building high-quality backlinks
    • Local SEO
  • Organic Analytics

    • Using Google Analytics to track and analyze website performance
    • Setting up goals and tracking conversions
    • Measuring and analyzing SEO performance
  • Algorithm Updates and Future Trends

    • Understanding the latest algorithm updates
    • Preparing for future algorithm changes
    • Anticipating and adapting to upcoming trends
  • Tools and Resources

    • Introduction to advanced SEO tools and resources
    • Evaluating and selecting the right tools for specific needs
    • Tips and tricks for using tools effectively
  • Case Studies and Examples

    • Real-world examples of successful SEO campaigns
    • Analysis of the strategies used in these campaigns
    • Learning from successes and failures
  • Design Essentials

    • Introduction to visual graphics design
    • Principals of Visual Design
    • Elements of visual design
    • Tools and software
    • Creating visual content for digital marketing
    • Measuring the effectiveness of visual content
    • Best practices and trends
  • Content Marketing Strategy
  • Introduction

    • Explanation of content marketing
    • Importance of content marketing strategy for a digital marketing course
  • Define Target Audience

  • Develop Content Ideas

    • Types of content (blog posts, videos, webinars, infographics, etc.)
    • Topics that appeal to the target audience
    •  How to develop content that provides value to the audience
  • Create Content

    • How to create quality content
    • Establish a content calendar
    • Understand SEO and incorporate into content
  • Promote Content

  • Measure and Optimize

  • SEM/Digital Advertisements

    • Introduction to Digital Advertising
    • Types of Digital Advertising
    • Introduction to SEM
    • Keyword Research and Analysis
    • AdWords Account Structure
    • Ad Creation and Optimization
    • Ad Campaign Management and Optimization
    • Retargeting and Remarketing
    • Conversion Tracking
    • Performance Reporting
    • Programmatic Advertisement
    • Native Advertising
  • Social Media Marketing
  • Introduction to Social Media Marketing

    • Overview of social media marketing and its importance
    • Understanding the different types of social media platforms and their unique features
    • Developing a social media marketing strategy
  • Setting Up and Optimizing Social Media Accounts

    • Overview of setting up and optimizing social media accounts
    • Creating and optimizing profiles on various social media platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, etc.)
    • Understanding the role of profile images, header images, and bio information
  • Content Creation and Management

    • Overview of content creation and management for social media
    • Developing a content calendar and posting schedule
    • Creating engaging and shareable content (e.g. text posts, images, videos, live videos, etc.)
    • Using social media management tools (e.g. Hootsuite, Buffer, etc.) to streamline content creation and management
  • Measuring and Optimizing Social Media Performance

    • Overview of measuring and optimizing social media performance
    • Understanding key performance metrics (e.g. reach, engagement, followers)
    • Using analytics tools to track and measure performance
    • Optimizing social media accounts and campaigns for better performance
  • Paid Social Media Advertising

    • Overview of paid social media advertising
    • Understanding the different types of paid social media ads (e.g. sponsored posts, display ads, video ads, etc.)
    • Setting up and managing paid social media advertising campaigns (e.g. Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.)
    • Measuring and optimizing the performance of paid social media advertising campaigns
  • Integrating Social Media with Other Marketing Channels

    • Overview of integrating social media with other marketing channels (e.g. email marketing, content marketing, etc.)
    • Setting up and using cross-promotion strategies
    • Using social media to drive traffic and conversions to other marketing channels
  • Staying Up-to-Date with Social Media Trends and Best Practices

  • Email Marketing

    Email marketing is a powerful digital marketing strategy that involves sending commercial messages, typically to a group of people, using email. It's a cost-effective and efficient way to reach a large audience, promote products or services, and build customer relationships. Here is an outline for a digital marketing course on email marketing:

  • Introduction to Email Marketing

    • Definition and Benefits of Email Marketing
    • Email Marketing Strategies and Tactics
    • Email Marketing Metrics and KPIs
  • Building an Email List

    • Creating an Opt-In Form
    • List Segmentation and Personalization
    • Managing Subscribers and Unsubscribers
  • Crafting Effective Email Campaigns

    • Email Design and Copywriting
    • Email Subject Lines and Preheaders
    • Call-to-Actions and Landing Pages
  • Email Automation and Sequences

    • Setting up Autoresponders
    • Creating Drip Campaigns
    • Triggered and Behavioral Emails
  • Email Deliverability and Compliance

    • Email Authentication and Sender Reputation
    • Spam Filters and Blacklists
    • CAN-SPAM and GDPR Compliance 
  • Email Marketing Tools and Platforms

    • Email Service Providers (ESPs)
    • CRM and Marketing Automation Platforms
    • Email Testing and Analytics Tools
  • Email Marketing Best Practices and Case Studies

    • Industry Benchmarks and Trends
    • A/B Testing and Optimization
    • Successful Email Marketing Examples
  • Web Analytics
  • Introduction to Web Analytics

    • Definition of Web Analytics
    • Importance of Web Analytics in Digital Marketing
    •  Key Metrics in Web Analytics
  • Setting Up Web Analytics

    • Choosing a Web Analytics Platform
    • Setting up Google Analytics
    • Installing Tracking Code on a Website
  • Understanding Website Traffic

    • Traffic Sources
    • Referral Traffic
    • Organic Traffic
    • Paid Traffic
  • Analyzing User Behavior

    • Bounce Rate
    • Time on Site
    • Pageviews
    • Clickthrough Rate (CTR)
    • Conversion Rate
  • Tracking Campaigns

    • UTM Tracking
    • Setting up Campaign Tracking
    • Analyzing Campaign Performance
  • Analyzing Social Media Performance

    • Setting up Social Media Tracking
    • Measuring Engagement Metrics
    • Tracking Social Media Conversions
  • Measuring E-commerce Performance

    • Tracking Transactions
    •  Analyzing Revenue and ROI
    •  Measuring Cart Abandonment
  • Reporting and Visualization

    • Creating Custom Reports
    • Creating Dashboards
    • Data Visualization Tools
  • Web Analytics Best Practices

    • Setting Goals and Objectives
    • Testing and Optimization
  • Monetization
  • Introduction to Monetization Strategies

    • Overview of monetization strategies
    • Importance of monetization for online businesses
    • Advantages and disadvantages of various monetization methods
  • Adsense Monetization

    • Introduction to Adsense
    • Setting up an Adsense account
    • Creating and placing Adsense ads
    • Optimizing Adsense revenue
    • Troubleshooting common issues
  • Affiliate Marketing

    • Introduction to affiliate marketing
    • Finding and joining affiliate programs
    • Creating affiliate links and banners
    • Promoting affiliate products
    • Tracking affiliate performance and revenue
  • Digital Products

    • Introduction to digital products
    • Types of digital products
    • Creating and selling digital products
    • Pricing and packaging digital products
    • Promoting digital products

     

Upcoming Class Schedule
15 Apr 2024 10:00 AM - 11:30 AM
21 Apr 2024 07:00 AM - 08:30 AM
21 Apr 2024 10:30 AM - 12:00 PM
21 Apr 2024 05:30 PM - 07:00 PM
28 Apr 2024 07:00 AM - 08:30 AM
05 May 2024 11:00 AM - 12:30 PM

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