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360° Digital Marketing Course
Comprehensive Digital Marketing Course
Thousands of students have started their careers after getting certified by Broadway Infosys
Updated On: 06/08/2026
Created On: 22/12/2022
Course Overview
Broadway Infosys offers fully career-oriented 360° Digital Marketing Training in Nepal to help students and professionals acquire skills in AI-driven SEO (Search Engine Optimization), search engine marketing (SEM), influencer marketing, content marketing, content automation, e-commerce marketing, data-driven marketing, social media marketing, and the entire internet marketing technologies as a whole.
Digital marketing courses have become a very popular choice among students and professionals seeking rewarding Digital Marketing Training in Nepal. The course develops learner skills to confront the real world of the digital marketing scenario with proper strategy and techniques. This approach is taken in order to deliver highly skilled professionals, who could draw the borderline between traditional marketing and digital marketing trend.
As a matter of fact, unaware students and professionals can perceive the most convenient ways of business development. Thus, Broadway Infosys aims to root the online marketing courses for the sake of sustainable development as well as producing global competitors in the area of marketing.
Tools Covered
Some of the major industry-relevant tools you'll work with in this course include:
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WordPress
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Claude AI
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SEMrush
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Google Search Console
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ChatGPT
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AI writing tools
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YouTube Studio
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VidIQ
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ESP
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Google Ads
Our Student’s Voice
Hear from graduates who have completed our courses.
Ms. Ashma Dhakal
Digital Marketing 360° Training
Our instructor covered the course content and was always ready to solve our queries. He communicated well and motivated us. The Broadway team also communicated well with the students.
Ms. Yogyata Thapa
Digital Marketing 360° Training
Our Digital Marketing Instructor was very supportive and a good teacher. And, I would love to take more classes from him in the future.
Ms. Lachhita Dahal
Digital Marketing 360° Training
Our Digital Marketing Instructor was very supportive and good. And i would love to take more classes from Broadway Infosys.
Students who got hired learning with us
Hear from graduates who have completed our courses.
College/Faculty: Nepal Commerce Campus / MBS
Working At: COL Thinkspace
Position: Digital Marketing 360° Intern
College/Faculty: Apex College / MBA
Working At: Nest Furniture Pvt Ltd
Position: Procurement Officer
College/Faculty: Little Angels' College of Management (LACM) / BBA
Working At: DHI Digital
Position: SEO Executive
College/Faculty: Apex College / BBA
Working At: Shangri~La Hospitality Group
Position: Marketing Associates
Our graduates are hired by 470+ companies in Nepal
Time for you to be the next hire. With our advanced and industry relevant courses, you are on the right stage to start your dream career.
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Frequently Asked Questions
No prior professional experience in digital marketing is required. Basic computer and internet knowledge is helpful, but anyone interested in building a career in digital marketing can join the course.
Yes. The course suits beginners, as well as learners and professionals who want to develop or upgrade their digital marketing skills.
You will learn key areas of digital marketing, including SEO, social media marketing, content marketing, search engine marketing, email marketing, analytics, and other essential digital marketing strategies.
Digital Marketing 360 gives you a broader understanding of different digital marketing channels instead of focusing on only one area. This can help you develop a well-rounded skill set for today's digital marketing environment.
Yes. The training helps you plan, execute, monitor, and optimize digital marketing activities across different platforms and channels.
After completing the course, you will be able to develop digital marketing strategies, optimize websites for search engines, manage social media activities, plan marketing campaigns, analyze performance, and apply different digital marketing techniques.
The training can help you prepare for roles such as Digital Marketing Executive, SEO Specialist, Social Media Marketer, Content Marketer, PPC/SEM Specialist, Digital Marketing Specialist, and other digital marketing position
Yes. The training covers the fundamentals of paid search campaigns, including campaign structure, keyword targeting, ad creation, bidding, optimization, and performance analysis.
Yes. You will learn how paid social campaigns are planned, targeted, monitored, and optimized across relevant social media platforms.
Yes. You will learn how to identify relevant keywords, understand search intent, evaluate keyword opportunities, and use them to develop effective SEO and content strategies.
Dedicated labs, certified instructors, and placement support. You will receive guidance from trainers throughout the course, including support with practical exercises, assignments, campaign activities, tools, and digital marketing concepts. You can also ask questions and get clarification during the training.
Yes. Depending on your requirements, you can discuss suitable schedules with the training team. One-to-one training and group-based learning options may also be available.
Our course is available in hybrid training mode. You can attend classes in person or join online, whichever works best for you. If you cannot attend in person on a particular day, you can simply join the class online instead.
The course pricing varies depending on the subject and level. For detailed information on the course price, please contact us directly: +977-9841002000 / +977-1-4111849. Our team will be happy to guide you or send us an email at [email protected].
Our syllabus outlines are only the headlines of the major modules. To ensure a complete understanding of the course, we offer free counseling. Also, if you have specific modules in mind, you can customize the course. Send your inquiry today!
Lesson 1: Introduction to Digital Marketing
- Historical evolution of digital marketing
- Current digital marketing landscape
- Types of digital marketing channels
- Integration of traditional and digital marketing
- Role in B2B and B2C sectors
- Industry-specific case studies
- Career opportunities in digital marketing
- Global market trends and forecasts
- Privacy concerns and regulations (GDPR, CCPA)
- Market saturation and competition
- Technology adoption and adaptation
- Budget allocation and ROI justification
- Overview of AI applications
- Machine learning in marketing
- Predictive analytics and automation
- Ethical considerations in AI marketing
Lesson 2: Planning and Creating a Website
- Domain name selection strategies for Digital Marketing
- TLD considerations and brand protection
- Hosting types and selection criteria
- Security certificates and protocols
- CMS platforms comparison
- WordPress ecosystem deep dive
- Basic coding concepts for marketers
- Website architecture planning
- UX principles and best practices
- Information architecture
- Navigation design
- Content hierarchy
- Mobile-first design principles
- Performance optimization
- Cross-browser compatibility
- Loading speed optimization
- Key plugins tools for marketing implementation
- AI tools implementation (Elementor AI, WordLift etc)
Lesson 3: Search Engine Optimization (SEO)
- Introduction to SEO
- Search engine functioning
- Ranking factors
- Algorithm updates
- Voice search optimization
- Keyword research tools
- Search intent analysis
- Competitor keyword analysis
- Long-tail keyword opportunities
- Site architecture
- XML sitemaps
- Robots.txt
- Structured Data implementation
- Core Web Vitals optimization
- Keyword Implementation
- Content optimization
- Internal linking strategy
- Link building strategies
- Digital PR
- Social signals
- SEMRush AI features
- Frase AI implementation
- ChatGPT for SEO
- AI content optimization
- Generative Engine Optimization (GEO)
Lesson 4: Content Marketing
- Content audit and planning
- Content calendar creation
- Audience persona development
- Content gap analysis
- Writing for digital platforms
- Content formats and types
- Storytelling techniques
- Content repurposing
- Video strategy development
- Production basics
- Platform-specific optimization
- Video SEO
- AI writing tools
- Content optimization tools
- Automated content creation
- Quality control and editing
Lesson 5: Design Essentials
- Color theory
- Typography
- Layout principles
- Brand consistency
- Interface navigation
- Template customization
- Brand kit setup
- Design system creation
- Social media graphics
- Marketing collateral
- Video content
- AI image generation
- Design automation
Lesson 6: Social Media Marketing (SMM)
- Platform selection
- Business Suite Management
- Account optimization
- Content strategy per platform
- Posting schedules
- Social Media Marketing Content Calendar Management
- Platform-specific content
- Visual content creation
- Copywriting for social
- Hashtag strategy
- Engagement Strategies
- Influencer collaboration
- Ad format selection
- Targeting Strategies
- Lead/Conversion Tracking Approaches
- Budget management
- A/B testing
- Platform analytics
- Third-party tools
- ROI measurement
- Performance optimization
Lesson 7: Email Marketing
- List building techniques
- Segmentation strategies
- Personalization tactics
- Campaign planning
- Email design principles
- Copywriting for email
- Subject line optimization
- CTA optimization
- ESP selection
- Automation workflows
- A/B testing
- Deliverability optimization
- Predictive analytics
- Automated personalization
- Send time optimization
- Content recommendations
Lesson 8: Pay-Per-Click (PPC) / Google Ads
- Account structure
- Campaign types
- Objectives & Funnels
- Targeting options
- Budget planning
- Keyword match types
- Bid strategies
- Quality Score optimization
- Negative keywords
- Ad formats
- Ad copy best practices
- Extensions
- Landing page optimization
- Performance monitoring
- Budget optimization
- A/B testing
- Reporting
- Smart bidding
- Automated rules
- AI-powered optimization
- Performance prediction
Lesson 9: Data and Analytics
- Google Analytics implementation
- Goal configuration
- Event tracking
- E-commerce tracking
- Traffic analysis
- Behavior analysis
- Conversion analysis
- Custom reports
- Cross-channel attribution
- Customer journey mapping
- Predictive analytics
- AI-powered insights
- Dashboard creation
- KPI tracking
- Automated reporting
- Data visualization
Lesson 10: Monetization
- Direct monetization
- Indirect monetization
- Hybrid models
- Revenue optimization
- Program selection
- Content strategy
- Compliance and disclosure
- Performance tracking
- Account setup
- Ad placement
- Performance optimization
- Revenue maximization
- Platform selection
- Product strategy
- Pricing optimization
- Marketing automation
Advanced SEO Training
Google Tag Manager Training
Google Analytics Training
Google Ads Training
Graphics Design Training
Upcoming Classes (8)
Why Digital Marketing 360° Training?
All-in-One Marketing Mastery: One course covers SEO, SEM, SMM, content, email, and PPC; no need to piece together skills from multiple places.
AI-Powered: Every module integrates AI tools, from ChatGPT for SEO to AI-driven content, design, and ad optimization, so you graduate future-ready, not outdated.
Website to ROI, Full Funnel: Build and optimize a website, then drive traffic, convert leads, and track performance with analytics, the complete marketing journey in one program.
Live Website Practice: Get dedicated hosting and domain access to build and optimize a real website, apply your SEO, content, and design skills hands-on, not just in theory.
Design & Content Skills Included: Learn AI design tools and content creation alongside marketing strategy, build your own creatives instead of relying on someone else.
Data-Driven Decision Making: Master Google Analytics, reporting dashboards, and AI-powered insights to prove ROI and optimize campaigns with real numbers, not guesswork.
Quick Inquiry
Choose class schedule(s)
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23 Aug 2026
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26 Aug 2026
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31 Aug 2026
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02 Sep 2026
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06 Sep 2026
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07 Sep 2026
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08 Sep 2026
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14 Sep 2026