Digital Marketing Training in Nepal SEO, Analytics, Email Marketing & SEM Training in Kathmandu, Nepal

Broadway Infosys Nepal, considering the need of modern marketing practices in the global market through the social and digital media, has lunched the Digital Marketing Training Course to update the marketing professionals and develop their confidence in fronting challenges occurring in the present marketing scenario. Driven with the philosophy of marketing, our course has focused on continue growth of rapid business promotion. Since marketers have to confront with various challenges and opportunities on this digital age, this course is designed to enhance the marketing professionals' ability to face the challenges and go ahead. Our professional experts in the area of Digital Marketing would encourage the learners to be acquainted with the Online Marketing Challenges and help them to develop the better strategy for the global competition.

Digital Marketing is the modern method of business promotion, unlike the traditional form of marketing, through the practice of latest digital technologies and electronic media that mainly includes internet, websites, displaying boards, wireless devices, text messaging, mobile applications, digital televisions, podcasts, electronic billboards, radio channels, and so on. Digital marketing enables the organization to analyze whether the marketing campaign launched is effectively working or not in the real time. Digital marketing is being widely popular in the present world scenario as it provides a great platform to enhance the marketing plans for business promotion through the use of digital technologies without the physical presence. Digital marketing personnel can be associated with the different variables and can monitor them on the real time whether the content is working or not, what should be focused on, what is being searched, what is being viewed, how long the visitors being stayed, what conversations were done and much more.

Different techniques are in practice in digital marketing for instance SEO (Search engine Optimization), E-commerce marketing, SEM (Search Engine Marketing), content automation, boosting on social media, social media optimization, content marketing, e-mail marketing, display advertisement, SMS through mobile phones, blog articles etc. As a whole Digital marketing refers to advertising methods that are delivered through digital channels to the consumers. Our course moves round the periphery of the above mentioned aspects.


Duration: 1.5 Months

Introduction

  • What is Digital Marketing?
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Online technicalities

Search Engine Optimization

  • Introduction to SEO
  • Technical SEO
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools
  • Keyword Research Process
  • Competition Analysis
  • On page Optimization strategies
  • Off Page Optimization strategies

Search Engine Marketing

  • Introduction to SEM (Paid Marketing)
  • PPC Overview
  • Google Adwords overview
  • Keywords Research & setup
  • Bidding strategies
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns

Social Media Marketing

  • Introduction to social media marketing
  • Social Media Platforms
  • Facebook, Twitter, Linkedin, Google+ & Youtube overview
  • Social Media Organic Marketing
  • Social Media Advertising
  • Social Media for SEO

Email Marketing

  • Introduction to Email Marketing
  • Building email marketing strategy
  • Email Marketing Softwares
  • Mailchimp Overview
  • Building subscriber lists
  • Designing Newsletters
  • Campains Set Up
  • Reports and analysis

Web Analytics

  • Introduction to Web Analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Conversion tracking & Optimization