Success Stories From our Graduates
Hear from graduates who have completed our courses.
Google Ads Training in Nepal
PPC & SEM Training in Nepal
Thousands of students have started their careers after getting certified by Broadway Infosys
Updated On: 27/04/2026
Created On: 17/06/2022
Course Overview
Google Ads (previously known as Google AdWords) is a powerful and widely used advertising platform that allows businesses to reach potential customers through search, display, video, and shopping ads. This training course will provide you with the necessary knowledge and skills to effectively use Google Ads for your organization's advertising needs.
Benefits of Google Ads Training
- Numerous businesses in Nepal are moving online and need skilled professionals in Google Ads.
- Proficiency in Google Ads is a valuable asset, allowing you to collaborate with clients globally, including those from Nepal.
- Helps to understand keywords, bidding, targeting, and conversions.
- You can optimize promotions for products and services by undergoing Google Ads training.
- Proper training programs help you pass the official Google Ads certification, which is a valuable addition to your resume.
Benefits of Google Ads Training at Broadway Infosys
- You learn from professionals who've worked on real Google Ads campaigns.
- The course includes live projects and ad campaign setups, providing you with hands-on experience in real-world settings.
- We help you prepare for Google Ads Certification, which enhances your career prospects.
- The training covers current tools, ad formats, bidding strategies, and analytics.
- Broadway offers job placement help and internships for qualified students.
- You can choose between online and in-person classes to match your schedule.
College/Faculty: Siddhanath Science Campus / B.Sc. CSIT
Working At: ThemeGrill Pvt. Ltd.
Position: Jr. PHP Developer
College/Faculty: The British College / Bsc(Hons) Computing
Working At: Mega Web Link Pvt. Ltd.
Position: Backend Developer
College/Faculty: Nepathya College / FOHSS
Working At: CareInfo Solutions
Position: Jr. Quality Assurance
College/Faculty: Lalitpur Engineering College / BCA
Working At: Kitab Yatra Pvt. Ltd.
Position: Front - End Developer
Our graduates are hired by 470+ companies in Nepal
Time for you to be the next hire. With our advanced and industry relevant courses, you are on the right stage to start your dream career.
Our syllabus outlines are only the headlines of the major modules. To ensure a complete understanding of the course, we offer free counseling. Also, if you have specific modules in mind, you can customize the course. Send your inquiry today!
Lesson 1:
- Overview of Google Ads and its benefits
- Setting up a Google Ads account
- Understanding the Google Ads interface and navigation
- Understanding the key components of a successful Google Ads campaign (e.g. target audience, keywords, ad copy, landing pages, budget)
- Researching and selecting the right keywords for your campaigns
- Writing effective ad copy that resonates with your target audience
- Creating landing pages that convert visitors into customers
- Overview of creating and setting up Google Ads campaigns
- Understanding the different types of Google Ads campaigns (e.g. search, display, video, shopping)
- Setting up and managing campaign settings (e.g. location, language, devices, budget)
- Setting up and using ad groups and ad extensions
- Overview of measuring and optimizing campaign performance
- Understanding key performance metrics (e.g. click-through rate, conversion rate, cost per conversion)
- Using conversion tracking to measure campaign success
- Optimizing campaigns for better performance (e.g. adjusting bids, ad copy, targeting)
- Overview of advanced Google Ads techniques
- Setting up and using dynamic search ads
- Using audience targeting and retargeting
- Setting up and using smart bidding strategies
- Overview of integrating Google Ads and Google Analytics
- Setting up and using cross-device tracking
- Using Google Analytics data to inform Google Ads campaigns
- Overview of managing and scaling Google Ads campaigns
- Using scripts to automate campaign management
- Creating and using templates for new campaigns
- Scaling campaigns for maximum impact
At the end of the course, participants will be able to effectively use Google Ads for their organization's advertising needs, including setting up and managing campaigns, measuring and optimizing performance, and scaling campaigns for maximum impact.
Earn a High Value Industry Certificate
Add this credential to your LinkedIn profile, resume, or CV to stand out to recruiters.
Already earned a certificate?
Verify it here
