Google Ads Training in Nepal

• Overview of Google Ads and its benefits
• Setting up a Google Ads account
• Understanding the Google Ads interface and navigation

• Understanding the key components of a successful Google Ads campaign (e.g. target audience, keywords, ad copy, landing pages, budget)
• Researching and selecting the right keywords for your campaigns
• Writing effective ad copy that resonates with your target audience
• Creating landing pages that convert visitors into customers

• Overview of creating and setting up Google Ads campaigns
• Understanding the different types of Google Ads campaigns (e.g. search, display, video, shopping)
• Setting up and managing campaign settings (e.g. location, language, devices, budget)
• Setting up and using ad groups and ad extensions

• Overview of measuring and optimizing campaign performance
• Understanding key performance metrics (e.g. click-through rate, conversion rate, cost per conversion)
• Using conversion tracking to measure campaign success
• Optimizing campaigns for better performance (e.g. adjusting bids, ad copy, targeting)

• Overview of advanced Google Ads techniques
• Setting up and using dynamic search ads
• Using audience targeting and retargeting
• Setting up and using smart bidding strategies

• Overview of integrating Google Ads and Google Analytics
• Setting up and using cross-device tracking
• Using Google Analytics data to inform Google Ads campaigns

• Overview of managing and scaling Google Ads campaigns
• Using scripts to automate campaign management
• Creating and using templates for new campaigns
• Scaling campaigns for maximum impact

At the end of the course, participants will be able to effectively use Google Ads for their organization's advertising needs, including setting up and managing campaigns, measuring and optimizing performance, and scaling campaigns for maximum impact.