Google Ads Training in Nepal

PPC & SEM Training in Nepal

Duration: 10 Days
Career: Google Ads Specialist
Training Mode: Both, Physical & Live Online Classes
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Google Ads Training in Nepal 

Google Ads (previously known as Google AdWords) is a powerful and widely used advertising platform that allows businesses to reach potential customers through search, display, video, and shopping ads. This training course will provide you with the necessary knowledge and skills to effectively use Google Ads for your organization's advertising needs.

Google Ads Training in Nepal - Outlines
  • Introduction to Google Ads

    • Overview of Google Ads and its benefits
    • Setting up a Google Ads account
    • Understanding the Google Ads interface and navigation
  • Key Components of a Successful Google Ads Campaign

    • Understanding the key components of a successful Google Ads campaign (e.g. target audience, keywords, ad copy, landing pages, budget)
    • Researching and selecting the right keywords for your campaigns
    • Writing effective ad copy that resonates with your target audience
    • Creating landing pages that convert visitors into customers
  • Setting Up and Managing Google Ads Campaigns

    • Overview of creating and setting up Google Ads campaigns
    • Understanding the different types of Google Ads campaigns (e.g. search, display, video, shopping)
    • Setting up and managing campaign settings (e.g. location, language, devices, budget)
    • Setting up and using ad groups and ad extensions
  • Measuring and Optimizing Campaign Performance

    • Overview of measuring and optimizing campaign performance
    • Understanding key performance metrics (e.g. click-through rate, conversion rate, cost per conversion)
    • Using conversion tracking to measure campaign success
    • Optimizing campaigns for better performance (e.g. adjusting bids, ad copy, targeting)
  • Advanced Google Ads Techniques

    • Overview of advanced Google Ads techniques
    • Setting up and using dynamic search ads
    • Using audience targeting and retargeting
    • Setting up and using smart bidding strategies
  • Google Ads and Google Analytics Integration

    • Overview of integrating Google Ads and Google Analytics
    • Setting up and using cross-device tracking
    • Using Google Analytics data to inform Google Ads campaigns
  • Managing and Scaling Google Ads Campaigns

    • Overview of managing and scaling Google Ads campaigns
    • Using scripts to automate campaign management
    • Creating and using templates for new campaigns
    • Scaling campaigns for maximum impact


    At the end of the course, participants will be able to effectively use Google Ads for their organization's advertising needs, including setting up and managing campaigns, measuring and optimizing performance, and scaling campaigns for maximum impact.

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