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Description
Google Analytics Training in Nepal
Google Analytics is a powerful and free web analytics tool that provides insights into your website's traffic, user behavior, and conversion rate. This training course will introduce you to the basics of Google Analytics and provide you with the skills you need to effectively use the tool to gain insights into your website's performance.
Google Analytics Training in Nepal - Outlines
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Introduction to Google Analytics
- Overview of Google Analytics
- Setting up a Google Analytics account
- Adding the Google Analytics tracking code to your website
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Understanding Google Analytics Dashboards and Reports
- Overview of the Google Analytics interface
- Understanding Google Analytics dashboards and reports
- Creating and customizing dashboards
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Understanding User Behavior and Acquisition Reports
- Overview of user behavior and acquisition reports
- Understanding user behavior metrics (e.g. pageviews, bounce rate, average session duration)
- Understanding acquisition metrics (e.g. source/medium, organic search, referral)
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Measuring Conversion Rates and Goals
- Overview of conversion tracking and goals in Google Analytics
- Setting up and tracking goals (e.g. form submissions, phone calls, purchases)
- Understanding conversion rate metrics
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Using Advanced Features in Google Analytics
- Overview of advanced features in Google Analytics
- Setting up and using segments
- Setting up and using custom dimensions and metrics
- Setting up and using e-commerce tracking
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Using Google Analytics with Other Tools
- Overview of integrating Google Analytics with other tools (e.g. Google AdWords, Google Tag Manager, etc.)
- Setting up cross-domain tracking
- Setting up and using link attribution
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Data Analysis and Visualization in Google Analytics
- Overview of data analysis and visualization in Google Analytics
- Using built-in tools for data analysis (e.g. table filters, pivot tables)
- Visualizing data using graphs and charts
At the end of the course, participants will have a thorough understanding of Google Analytics and will be able to effectively use the tool to gain insights into their website's performance, track conversions, and make data-driven decisions.