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Google Tag Manager Training
Thousands of students have started their careers after getting certified by Broadway Infosys
Updated On: 28/04/2026
Created On: 18/07/2023
Course Overview
Google Tag Manager (GTM) is a free tool that allows you to manage and implement various marketing and tracking tags on your website or mobile app, without having to rely on a web developer. This training course will provide you with the necessary knowledge and skills to effectively use GTM for your organization's needs.
Why Google Tag Manager Training?
Learn to set up and manage GTM accounts and containers
Master tags, triggers, and variables for effective tracking
Implement Google Analytics, Ads, and Facebook Pixel easily
Manage versions and collaborate using the GTM workspace
Debug and troubleshoot tags confidently
Apply cross-domain and enhanced ecommerce tracking
Use GTM for A/B testing and website personalization
Reduce reliance on developers for website tracking
Boost skills for digital marketing and web analytics roles
College/Faculty: Deerwalk Institute of Technology / BCSIT
Working At: Dallo Tech Pvt. Ltd.
Position: Data Analyst
College/Faculty: Bhairahawa Multiple Campus / Bachelor of Computer Science and Information Technology
Working At: Parasi Glorious Secondary School
Position: IT Officer
College/Faculty: M.S Engineering College / Computer Science Engineering
Working At: Palm Mind Technology Pvt. Ltd.
Position: Full-Stack Developer
College/Faculty: IIMT College of Engineering / BsC.IT
Working At: Tulips Technologies Pvt. Ltd.
Position: IT Support Officer
Our graduates are hired by 470+ companies in Nepal
Time for you to be the next hire. With our advanced and industry relevant courses, you are on the right stage to start your dream career.
Our syllabus outlines are only the headlines of the major modules. To ensure a complete understanding of the course, we offer free counseling. Also, if you have specific modules in mind, you can customize the course. Send your inquiry today!
Lesson 1:
- What is Google Tag Manager
- Benefits of using Google Tag Manager
- Understanding GTM Workspace and Accounts
- Setting up a GTM account
- Understanding GTM containers and how to create them
- Adding and editing container details and settings
- Importing and exporting containers
- Understanding GTM variables and their types
- Setting up user-defined variables
- Understanding GTM triggers and how to create them
- Creating trigger conditions and exceptions
- Understanding GTM tags and their types
- Setting up and configuring tags in GTM
- Using tag templates to simplify the tag creation process
- Debugging and troubleshooting tags
- Understanding GTM Workspaces and their benefits
- Creating and managing workspaces
- Collaborating with other users in GTM
- Understanding GTM version management and how to publish and revert versions
- Implementing Google Analytics using GTM
- Implementing AdWords Conversion Tracking using GTM
- Implementing Facebook Pixel tracking using GTM
- Setting up cross-domain tracking using GTM
- Setting up enhanced e-commerce tracking using GTM
- Using GTM to implement A/B testing and personalization
At the end of the course, participants will be able to effectively use GTM for implementing and managing marketing and tracking tags, as well as gain a thorough understanding of the tool and its features.
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