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Description
Google Tag Manager Training in Nepal
Google Tag Manager (GTM) is a free tool that allows you to manage and implement various marketing and tracking tags on your website or mobile app, without having to rely on a web developer. This training course will provide you with the necessary knowledge and skills to effectively use GTM for your organization's needs.
Google Tag Manager Training in Nepal - Outlines
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Introduction to Google Tag Manager
- What is Google Tag Manager
- Benefits of using Google Tag Manager
- Understanding GTM Workspace and Accounts
- Setting up a GTM account
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Creating and Managing GTM Containers
- Understanding GTM containers and how to create them
- Adding and editing container details and settings
- Importing and exporting containers
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GTM Variables and Triggers
- Understanding GTM variables and their types
- Setting up user-defined variables
- Understanding GTM triggers and how to create them
- Creating trigger conditions and exceptions
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GTM Tags and Tag Templates
- Understanding GTM tags and their types
- Setting up and configuring tags in GTM
- Using tag templates to simplify the tag creation process
- Debugging and troubleshooting tags
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GTM Workspace and Version Management
- Understanding GTM Workspaces and their benefits
- Creating and managing workspaces
- Collaborating with other users in GTM
- Understanding GTM version management and how to publish and revert versions
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GTM Implementations
- Implementing Google Analytics using GTM
- Implementing AdWords Conversion Tracking using GTM
- Implementing Facebook Pixel tracking using GTM
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Advanced GTM Techniques
- Setting up cross-domain tracking using GTM
- Setting up enhanced e-commerce tracking using GTM
- Using GTM to implement A/B testing and personalization
At the end of the course, participants will be able to effectively use GTM for implementing and managing marketing and tracking tags, as well as gain a thorough understanding of the tool and its features.