Google Tag Manager Training

Google Tag Manager Training

Mode: Physical & Online Live Classes (Day/Night)

More than 19000+ students have started their career after getting certified from Broadway Infosys.

Updated On: 02/2026

Created On: 07/2023

Course Overview
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Google Tag Manager (GTM) is a free tool that allows you to manage and implement various marketing and tracking tags on your website or mobile app, without having to rely on a web developer. This training course will provide you with the necessary knowledge and skills to effectively use GTM for your organization's needs.

Benefits of Google Tag Manager Training

  • Learn to set up and manage GTM accounts and containers
  • Master tags, triggers, and variables for effective tracking
  • Implement Google Analytics, Ads, and Facebook Pixel easily
  • Manage versions and collaborate using the GTM workspace
  • Debug and troubleshoot tags confidently
  • Apply cross-domain and enhanced ecommerce tracking
  • Use GTM for A/B testing and website personalization
  • Reduce reliance on developers for website tracking
  • Boost skills for digital marketing and web analytics roles

Benefits of Google Tag Manager Training at Broadway Infosys

  • Provide a well-crafted curriculum that is compatible with business demands
  • Delivers practical training through real-world tracking scenarios
  • Ensures access to updated tools and GTM interface during sessions
  • Provides professionals and students with flexible class schedules
  • Provides recognized certification to boost career prospects
  • Includes job placement support and career guidance

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Our syllabus outlines are only the headlines of the major modules. For the complete understanding of the course, we provide a free counseling. Send your inquiry today!

Lesson 1:

  • What is Google Tag Manager
  • Benefits of using Google Tag Manager
  • Understanding GTM Workspace and Accounts
  • Setting up a GTM account

  • Understanding GTM containers and how to create them
  • Adding and editing container details and settings
  • Importing and exporting containers

  • Understanding GTM variables and their types
  • Setting up user-defined variables
  • Understanding GTM triggers and how to create them
  • Creating trigger conditions and exceptions

  • Understanding GTM tags and their types
  • Setting up and configuring tags in GTM
  • Using tag templates to simplify the tag creation process
  • Debugging and troubleshooting tags

  • Understanding GTM Workspaces and their benefits
  • Creating and managing workspaces
  • Collaborating with other users in GTM
  • Understanding GTM version management and how to publish and revert versions

  • Implementing Google Analytics using GTM
  • Implementing AdWords Conversion Tracking using GTM
  • Implementing Facebook Pixel tracking using GTM

  • Setting up cross-domain tracking using GTM
  • Setting up enhanced e-commerce tracking using GTM
  • Using GTM to implement A/B testing and personalization


At the end of the course, participants will be able to effectively use GTM for implementing and managing marketing and tracking tags, as well as gain a thorough understanding of the tool and its features.

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