Professional Search Engine Optimisation (SEO) Training

Courses Outline- SEO-Basic

SEO (search engine optimisation) is the process of optimising a web site to achieve a high ranking presence on the major search engines for a particular search word or phrase.

As 85 to 90 percent of visitor traffic is delivered to web sites through search engines, SEO training can be one of the best business investments you make.

In the highly competitive world of e-commerce, SEO training is recognised for delivering quantifiable benefits to your online business, in terms of ROI (return on investment).

Search Engine Basic

  • Internet.
  • Website
  • Search Engines
  • Directories
  • Search Engines V/S directory
  • Major search engines and directories
  • Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Essentials of good website designing.
  • Domain
  • Hosting
  • How the Search Engine works

On Page Optimization:-

  • Meta Tags
  • Description
  • Keywords?
  • Creating Robots file
  • Header and footer
  • Creating sitemaps
  • Optimizing Seo content
  • Image tag optimization
  • Canonical / 404 Implementation
  • Keyword Density Analysis
  • Anchor Text
  • URL renaming/re-writing
  • Google webmaster tools
  • Yahoo Feed Submission

Keywords Research and Analysis:-

  • SWOT Analysis of Website
  • Target segmentation
  • Keyword research
  • Competitor analysis
  • Finding Appropriate Keywords.

Off Page Optimization:-

  • Submission to search engines
  • Local marketing
  • Directory Submission
  • Blog Submission
  • Article Submission
  • Free Classifieds
  • Forums
  • Press Releases
  • Video optimization
  • Link Building
  • How to promote home page
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO
  • Blog Comments

Duration: 1.5 Months
Career Option: SEO Analyst

Pre-requisites Students attending this SEO training course should have basic knowledge of HTML, CSS