Keeping a record of Google Analytics KPI at the start of the internship
Prepare a comprehensive Content Guidebook documenting file naming conventions, folder structures, and content style guides to ensure team efficiency and long-term asset management.
Conduct SEO research (keyword discovery, intent analysis) to ensure all generated content targets high-value organic traffic for both websites.
Utilize advanced AI tools to draft, structure, and optimize 30 travel itineraries and 30 new blog posts for maximum Search Engine Optimization (SEO).
Researching high-authority, relevant travel and lifestyle websites for potential partnerships and link-building opportunities.
Perform competitor analysis to identify successful content and link-building tactics used by other travel brands.
Submit the content for fact-checking
Manage the publishing of all content within our Content Management System (CMS), ensuring correct formatting, internal linking, and image optimization.
Manage Social Media Accounts
Develop a creative and exciting social media strategy proposal for key platforms (e.g., Instagram, TikTok, Pinterest), outlining content pillars and platform-specific goals, and execute.
Justify the platform selection and content strategy by mapping them to specific business objectives (e.g., brand awareness, website traffic, or sales).
Reporting to Mentor 1 hour a week
Questions and help with Mentor 1 hour per week
Requirements:
Completed Training in Digital Marketing from Broadway Infosys
