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Google Tag Manager Training
Thousands of students have started their careers after getting certified by Broadway Infosys
Updated On: 28/04/2026
Created On: 18/07/2023
Course Overview
Google Tag Manager (GTM) is a free tool that allows you to manage and implement various marketing and tracking tags on your website or mobile app, without having to rely on a web developer. This training course will provide you with the necessary knowledge and skills to effectively use GTM for your organization's needs.
Tools Covered
Some of the major industry-relevant tools you'll work with in this course include:
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Google Tag Manager (GTM)
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Google Analytics
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Google Ads
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Facebook Pixel
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Our syllabus outlines are only the headlines of the major modules. To ensure a complete understanding of the course, we offer free counseling. Also, if you have specific modules in mind, you can customize the course. Send your inquiry today!
Lesson 1:
- What is Google Tag Manager
- Benefits of using Google Tag Manager
- Understanding GTM Workspace and Accounts
- Setting up a GTM account
- Understanding GTM containers and how to create them
- Adding and editing container details and settings
- Importing and exporting containers
- Understanding GTM variables and their types
- Setting up user-defined variables
- Understanding GTM triggers and how to create them
- Creating trigger conditions and exceptions
- Understanding GTM tags and their types
- Setting up and configuring tags in GTM
- Using tag templates to simplify the tag creation process
- Debugging and troubleshooting tags
- Understanding GTM Workspaces and their benefits
- Creating and managing workspaces
- Collaborating with other users in GTM
- Understanding GTM version management and how to publish and revert versions
- Implementing Google Analytics using GTM
- Implementing AdWords Conversion Tracking using GTM
- Implementing Facebook Pixel tracking using GTM
- Setting up cross-domain tracking using GTM
- Setting up enhanced e-commerce tracking using GTM
- Using GTM to implement A/B testing and personalization
At the end of the course, participants will be able to effectively use GTM for implementing and managing marketing and tracking tags, as well as gain a thorough understanding of the tool and its features.
Why Google Tag Manager Training?
No-Code Tracking Control: Manage and implement marketing and tracking tags on your website without relying on a developer for every change.
Tags, Triggers & Variables Mastery: Learn the core building blocks of GTM and gain a genuine understanding of how tracking works, not just button-clicking.
Real Platform Integrations: Implement Google Analytics, Google Ads Conversion Tracking, and Facebook Pixel directly through GTM with a practical, multi-platform tracking setup.
Advanced Tracking Techniques: Master cross-domain tracking, enhanced e-commerce tracking, and A/B testing setup skills that go beyond basic pageview tracking.
Confident Debugging Skills: Learn to debug and troubleshoot tags and catch tracking issues before they affect real campaign data.
Real-World Tracking Scenarios: Learn through practical, real-world tracking scenarios, not just abstract examples.
Access to Updated GTM Tools: Train directly on the latest GTM interface and tools, so what you learn matches what's actually in use today.