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Google Analytics Training
Thousands of students have started their careers after getting certified by Broadway Infosys
Updated On: 28/05/2026
Created On: 18/07/2023
Course Overview
Google Analytics is a powerful and free web analytics tool that provides insights into your website's traffic, user behavior, and conversion rate. This training course will introduce you to the basics of Google Analytics and provide you with the skills you need to effectively use the tool to gain insights into your website's performance.
Tools Covered
Some of the major industry-relevant tools you'll work with in this course include:
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Google Analytics
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Google Tag Manager
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Google Ads
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Google Search Console
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Our syllabus outlines are only the headlines of the major modules. To ensure a complete understanding of the course, we offer free counseling. Also, if you have specific modules in mind, you can customize the course. Send your inquiry today!
Lesson 1:
- Overview of Google Analytics
- Setting up a Google Analytics account
- Adding the Google Analytics tracking code to your website
- Overview of the Google Analytics interface
- Understanding Google Analytics dashboards and reports
- Creating and customizing dashboards
- Overview of user behavior and acquisition reports
- Understanding user behavior metrics (e.g. pageviews, bounce rate, average session duration)
- Understanding acquisition metrics (e.g. source/medium, organic search, referral)
- Overview of conversion tracking and goals in Google Analytics
- Setting up and tracking goals (e.g. form submissions, phone calls, purchases)
- Understanding conversion rate metrics
- Overview of advanced features in Google Analytics
- Setting up and using segments
- Setting up and using custom dimensions and metrics
- Setting up and using e-commerce tracking
- Overview of integrating Google Analytics with other tools (e.g. Google AdWords, Google Tag Manager, etc.)
- Setting up cross-domain tracking
- Setting up and using link attribution
- Overview of data analysis and visualization in Google Analytics
- Using built-in tools for data analysis (e.g. table filters, pivot tables)
- Visualizing data using graphs and charts
At the end of the course, participants will have a thorough understanding of Google Analytics and will be able to effectively use the tool to gain insights into their website's performance, track conversions, and make data-driven decisions.
Why Google Analytics Training?
Full Traffic & Behavior Insight: Learn to analyze website traffic and user behavior and understand exactly who's visiting your site and what they're doing.
Prove Marketing ROI: Measure the real results of your marketing campaigns, connecting effort to outcome, not just guesswork.
Goals & Conversion Tracking: Set up and track goals like form submissions, calls, and purchases to turn visits into measurable business results.
Advanced Features, Real Depth: Master segments, custom dimensions, and e-commerce tracking to go beyond basic reports into detailed analysis.
Certified, Experienced Trainers: Train under certified Google Analytics trainers with real hands-on experience, not just theoretical knowledge.
Website Traffic Tracking Mastery: Understand exactly how to track and analyze website traffic, the foundation of every data-driven decision.
Improve Performance Through Behavior Data: Learn to measure user behavior and apply those insights to improve site performance.
Real-Time, Hands-On Practice: Work directly with real-time data and live Google Analytics tools for practical experience, not simulated dashboards.