Influencer Marketing in Nepal – How Influencers are Performing in Nepal

4 min read

Influencer Marketing and Marketers

The world is very keen to know about what Influencer Marketing is and how it works. The process of Influencer Marketing is not as hard as many people seem to think it is.

Let us find out what Influencer Marketing is before getting to know about the concept of it in Nepal.

Influencer Marketing is a mash-up of traditional as well as modern marketing tools, with the concept of involving celebrities and turning it into a modernized version of content-driven marketing campaign. The difference? Results showing the understanding and collaboration among the participating brands and influencers.

The concept of Influencer Marketing in Nepal has grown up as rapidly as it could have. The amount of people who are accessing the internet are directly to appreciate for this achievement.

As of 2019, more than 63% of Nepal’s population have access to the internet. This has led to a lot of Influencer Marketers being active with their followers and fans alike. Having the trust of all those fans make influence marketing much easier and fruitful for the future.

Talking about Influencer Marketers in Nepal, who are they?

First of all, it is mandatory to know that Influencer Marketing is not the same as social media. However, it does use social media as a platform to for advertising about any product(s), brand(s) or individual(s). And it is also to be noted that Influencer Marketing will not be replacing social media in the future.

So, back to the question: Who are Influencer Marketers in Nepal?

In Nepal, the celebrities, businessmen and famous people are the Influencer Marketers. They ensure that others who follow them or take them as a focal point can be take benefit in order to further their careers.

Let us point out some of the Influencer Marketers of Nepal:

Anil K. Shah

Anil K. Shah (Anil Keshari Shah) is the CEO of Nabil Bank. Being the CEO of such a prestigious bank, he interacts with a lot of people. Likewise, he shares a lot of his ideas with people that he meets. The people that listen to him, that follow him and aspire to become like him are in a large number. To be exact, he has more than 26.5k followers on Instagram as of July 2019.

Anil K. Shah is one of influencer marketers of Nepal. He has access to many people that want to learn from him or get influenced and motivated by him. The reach of Anil K. Shah in social media is quite large and it is possible for him to become an influencer marketer and rise to the top, if he already is not.

Now, if Anil K. Shah was to promote any product or brand, then it would reach at least 26.5k people. Why? Because the achievement would surely be posted in his Instagram account. And not to forget, the number of followers will just go up. So will the people who get motivated by his influence.

Anil Gurung

Anil Gurung is the former Captain of the National Football Team of Nepal. He has 50 caps for Nepal’s National Football Team and has scored 9 international goals. Being a sportsperson, it is bound for him to have influence on many people, especially those interested in football. Anil Gurung has more than 8.2k followers on Instagram as of July 2019.

Having played in the national team in his career, he must have met a lot of fans and colleague footballers. Also, he may have had a lot of brand endorsements when he was a footballer. Just by looking at his jersey, there may have been people who tried to buy the sponsors’ products; a prime example of Influencer Marketing, isn’t it?

Malvika Subba

Miss Nepal 2002, Malvika Subba, is currently a TV host, trainer and Emcee and also an Influencer Marketer. During the year of her winning the title, she had a lot of viewers and supporters whose number has just kept on increasing. Her style of marketing is similar to many but with more than 900k followers on Facebook and almost 296k followers on Instagram as of July 2019, she has the ability to and does influence a lot of people.

The posts that she promotes has the “#sponsored” tags in them. This style of marketing comprises the ethics which she probably thinks most celebrities should follow. Having a large number of followers, Malvika has been another prime example of an Influencer Marketer.

Sadichha Shrestha

Miss Nepal 2010, Sadichha Shrestha is a proprietor and a TV host these days. She has also the ability of Influencer Marketing with her Instagram having 61.4k followers as of July 2019.

What is Sadichha’s style of Influencer Marketing? Well, the answer is simple. She is a TV host and undeniably, she reaches a lot of people from her TV show alone. The sponsors that she is sponsored with, the people that she interacts in her TV show, are all influenced by her, an influencer. If she has or will appear in any TV ads, automatic Influencer Marketing is bound to occur.

Girish Khatiwada

The first Rapper of Nepal, Girish Khatiwada, is a popular figure in the social media side. In Instagram, he has 69.3k followers as of July 2019. Having had a career in rapping, he has managed to interact with many people including Miss Nepal 2018 Shrinkhla Khatiwada.

Belonging to music genre, it is obvious that he has managed to influence a lot of people in his life. Well, there are sponsors that would love to have him as their product’s ambassadors as he is more than capable of making them go and at least inquire about the product and buy it when they want.

How Are These Influencer Marketers Performing In Nepal?

All of the above individuals are professionals in their own fields. Also, they are the tip of the iceberg in terms of success stories of Nepal. Not all of them were popular in the beginning of thier career as they are now. And now that they are popular, they represent the Influencer Marketers of Nepal.

So, how do they perform in the market?

The answer to the above question is quite easy. The products or brands or any organization that need to be marketed to the public provide their details to the Influencer Marketers like the people mentioned above in this article. The marketers then ensure that they are in touch with their followers and advise too either try the product or know more about it.

This process may take some amount of time but patient marketing makes sure that information is passed to all those who deserve to know. Which is where, the influencer marketers come to play. And to be honest, all of the above marketers have played a significant role in making thier representing products or brands known to people.

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