Welcome to Broadway's Brand Guidelines. Here you'll find the official logos, colors, and brand guidelines to ensure consistent and professional use of our brand identity.
The master version of the Broadway logo has been designed to be flexible. A number of variations are available to ensure flexibility across a variety of formats and use cases.
The Metropolis family can be used in all weights. It solves hierarchy issues in a easy and clean way.
Use Metropolis Regular for generic content and Metropolis Bold to highlight specific content.
The full-color logos should be used only on white background. White logo should be used in black background.
1. You should always try to use the positive (main) version of the logo. However, when the background is the same color as an element of the logo you can use the negative (white) version.
2. Only use white color logo for dark color background.
3. Other light backgrounds may be used as long as legibility is maintained.
4. Use the main(positive) version on light backgrounds.
5. Use the negative (white) version on dark background which do not contrast with blue, orange and cyan part of logo.
6. If the background picture is too complex, and it is difficult to read the logo, we strongly recommended using a different image. Use a solid corporate color label behind the logo if there is no other option.
7. Altering Structure, Color, Proportions, Elements or Direction of the Logo
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