AI Image Generators: How to Utilize them for your Marketing Efforts
4 min read
With big companies such as Meta, Google, and Apple trying to push generative AI in content creation, it’s time for us to witness a new realm of digital media. Tech giants are focusing on AI image generators, while online brands use them for their marketing and advertising.
Since the idea of text-to-image algorithms took off in 2022, people have practiced their skills in creating stunning images. Hence, by mid-2023, there were over 30 million AI-generated images per day. Almost every industry is now incorporating Artificial Intelligence to broaden their market visibility among the public.
The thing with Artificial Intelligence is that it is a highly autonomous system that outperforms humans at most economically valuable work. Don’t be left out. Navigate through our comprehensive guide to utilizing AI image generators for your marketing strategy.
What is an AI Image Generator?
As the name suggests, AI Image Generators are software programs that create realistic images from text descriptions. These sophisticated algorithms are trained on vast datasets, enabling them to understand patterns, styles, and preferences, ultimately generating images that align with specific criteria.
Some of the most popular text-to-image software programs are listed below:
· DALL-E 2 AND DALL-E 3
· MidJourney
· Adobe Firefly
· Stable Diffusion
· Generative AI
· Runway Ml
· Canva
· Jasper.AI
· Google’s Imagen 2
These software programs allow people to create stunning visuals without the need for technical photography skills. AI image generators are proving to be one of the most effective tools right now. They can save you time and money to create engaging content.
The Unbelievable Rise of AI Image Generators
Do you know more than 15 billion images were created within a year since the concept of text-to-image came to life? You might not know, but Artificial Intelligence has created as many images as photographers have taken in 150 years.
From the first photograph taken in 1826 until 1975, Artificial Intelligence revolutionized the concept of image creation within just a year. In April 2022, OpenAI released its image-generation model, DALL-E 2.
And guess what? Since its release, people have been creating an average of 34 million images per day. Likewise, the fastest-growing product is Adobe Firefly, which has created over 1 billion images in just three months since its launch.
One way companies and established brands are enhancing their marketing strategies is by using AI Image Generators, which allow them to produce customized, high-quality images based on text input.
Benefits Of Using AI Image Generators: What to Expect?
Creating high-quality images consistent with your brand is easier with AI Image Generators, boosting your marketing strategy. If you want to improve your marketing campaigns, consider using an AI image generator.
From automating repetitive tasks to generating personalized content, businesses can improve their marketing campaigns while saving time and money with the help of AI.
· AI Image generators can easily create high-quality images that align with your brand.
· It can help you save a lot of time and money.
· It can help create engaging and visually appealing content for your target audience.
· It can help you improve the consistency of your marketing materials.
This means marketers can create high-quality campaign images without hiring a professional photographer or designer. So, how can you achieve a better marketing strategy utilizing AI image generators?
Engage Your Audience: Create Visual Content on Social Media
One of the primary applications of AI image generators in marketing is creating engaging visual content for various platforms. You can generate attention-grabbing images for social media campaigns, increasing user engagement.
Another implementation is on infographics, where you can translate complex data into visually appealing infographics for easy consumption and sharing. Businesses can create customized graphics for Instagram, Facebook, YouTube, Reddit, Discord, etc.
Hiring a professional to produce content seems more time-consuming and tiresome. That’s when business leaders can opt for AI-generated images because it is a lot faster than traditional design methods. Further, your content could capitalize on trends before they fade out.
Enhance visuals through Graphics for Products and Ad Campaigns
AI-generated images can be tailored for specific marketing campaigns, enhancing their effectiveness. Create custom visuals for online advertisements to capture the target audience’s attention.
Improve email marketing by incorporating visually stunning images that resonate with the brand. Business leaders can leverage AI-powered image generators to create visuals tailored to specific audience segments, which can help increase the conversion rate of email marketing campaigns.
Enhance the visual representation of products through AI-generated graphics. Generate realistic product mockups for use on e-commerce websites or promotional materials. Furthermore, you can customize your product images and create diverse ones for A/B testing or personalized marketing.
Build Your Brand Identity Through Streamline Content
AI image generators can contribute to brand identity by assisting in logo design and maintaining a consistent visual theme. Similarly, you can generate visually appealing graphics for blog posts to boost shareability on social media.
Let’s say you run an e-commerce shop or most of your business runs through an online community. You can experiment with AI-generated logos to refresh or modify your brand identity.
If you are on YouTube, then create captivating thumbnails for videos to increase CTCs (click-through rates). Make sure to incorporate your brand image across marketing channels. Thus, AI-generated images make your content more efficient and dynamic.
Personalized Marketing Have Never Been Such Easier
Gone are the days when you had to manually insert each detail of your organization while making a presentation. Now, AI image generators can transform raw data into compelling visualizations for reports and presentations.
With AI, you can custom-put your data illustrations to complement data points in content. Such action can help you reach your targeted marketing campaigns or your specific customer segments.
Another interesting dynamic of AI-generated images is that they help companies (big or small) generate advertisements based on user behavior and preferences.
Effective For A/B Testing and Optimization
How does an A/B test or a beta test help businesses reach higher sales growth? And most importantly, how can marketers use AI for such a process?
A/B tests are done randomly to check two different versions of a single variable that is present within a product. Users are shown different variables to determine which one provides the best experiences. Beta tests come before A/B tests to check for errors and software bugs.
Business persons can use AI Image generators to facilitate A/B testing of multiple visual elements to optimize marketing materials. For example, this can be done for website/software enhancement and product optimization processes.
Things to Consider
While we can harness the power of AI-generated images into our business, we have to make sure that the product aligns with your brand guidelines. Similarly, review the content to see if it meets your quality standards.
Another important thing to remember is you should always be aware of copyright and licensing issues. Nevertheless, AI-generated images allow you to create more engaging visuals and ultimately boost the effectiveness of their marketing efforts in an increasingly competitive digital landscape.
