User Interface (UI) is the first impression that visitors of any website get. As the face of the website, it is necessary to have an engaging UI. Why? Well, this is what we will be discussing in this article.
However, beforehand, it is mandatory to know about What User Interface Actually Is.
User Interface (UI), is the main mean through which a user (humans) can interact with a computer system, via usage of software and input devices.
In simple words, we can say that User Interface is the bridge that is capable of showing the behavior of any user towards any website or webpage that is in front of them.
Why Use User Interface?
There are many people who think that having an average user interface is enough to direct traffic to their website. This is a totally wrong assumption on their side. Imagine that Facebook did not have a page where it was easy to upload pictures. Would they be as famous and appreciated as they are now? Of course, NOT!
In this regards, user interface is used by many top-level companies all over the world. After all, all of these companies want their customers to stay in their website and gather details.
Here are some reasons why user interface is used:
- First Impression
- Easiness
- Simplicity
First Impression
All of us know about the fact “First impression is the last impression”. The user interface always provides a first impression about the type of website that a person is viewing. Leaving a lasting first impression will ensure that the customers stay on the website and not exit within seconds of logging in.
Easiness
Having a proper user interface allows for a customer to feel at ease. If the interface is very much complex with a lot of data and images cramped together, it will almost guarantee that the customer will try to get out of the page. Easiness to use anything is the main psychology of humans and easy user interface proves that.
Simplicity
A user interface is used to show how simple the website is. It is also capable of showing that a company is more than capable of using a simple display in order to achieve its’ goals and objectives.
Roles of User Interface in Website and Webpage Designing
We are all aware that a collection of web pages result in a website. Without the pages, there is no site. This is a commom knowledge to have.
However, have we ever given thought to the fact that simply having a collection of web pages is not appropriate?
No matter how much data a page contains, if the interface does not appeal the user or the customer, then it is almost pointless having a page or site like that.
Here, we are explaining the roles that a user interface plays for website and webpage designing:
- Understanding Customers’ Wants: A user interface can instantly signal the type of taste that a customer has. Whether or not the customer like the front page can be monitored by the company and the developer and, if needed, actions can be taken to ensure that the customer lasts for more time.
- Monitoring the Click Ratio: A website does perform on the click ratio of the users or visitors. If the interface is not appealing but is rather appaling to the visitor, it will be of no surprise if they exit the page straight away. In order to prevent this from happening, the design needs to have a proper interface which is more than appealing to the visitor(s).
- Simplicity of the Website: Imagine that a website is full of images and links and texts, with no proper organization. Would you stay on that website? Definitely not! In order to have this issue resolved, the user interface or the data of the page needs to be properly organized. As a result, the visitors will definitely stay on the page for longer period of time.
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